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Strategic Brand Management: Building, Measuring, and 4th
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Strategic Brand Management: Building, Measuring, and 4thAbout Strategic Brand Management: Building, Measuring, and 4th Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Keller looks at branding from the perspective of the consumer, and offers a framework that guides students and managers identify, define, and measure
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” —Kirkus Reviews You have the TIME
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