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Services Marketing: People, Technology, Strategy 7th Edition
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Services Marketing: People, Technology, Strategy 7th EditionAbout Services Marketing: People, Technology, Strategy 7th Edition he fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today. What Makes Services Marketing:
It also delves into the recent financial and economic crises and the role of finance in the business world
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