Angel Customers & Demon Customers

Angel Customers & Demon CustomersOne of the oldest myths in business is that every customer is a valuable customer. Even in the age of high tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are

only Airstream survived

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the girl genetically designed to be perfect

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From Celebration and Luck