Relevance (Hb)

Relevance (Hb)Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle a magnetic one that permeates their brand or company, customers will not only engage but change thinking and behavior in

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